Learn about starting your own local networking group

How to Set Up Your Own Local Networking Group

Starting a local networking group is a powerful way to establish your expertise within your community. Before launching, consider a few key factors, especially your overall goals for the group from both your perspective and that of potential members.

Know the Goals You Have for the Group

Understanding your motivations for starting a networking group is crucial. If your aim is to find clients, structure the group to encompass a diverse mix of your ideal audience. Conversely, if you wish to network with industry peers, your goals will differ significantly.

Laser-Target Your Niche

Define the niche based on your goals. If you aim to connect individuals across various sectors, ensure you understand their collective needs. For a peer-focused network, zero in on a niche that resonates with that specific audience.

Invite Local Leaders to Your Events

Kick off your networking group by inviting influential local leaders. Their presence will elevate your event's profile, making it a must-attend gathering in the community.

Use Technology to Your Advantage

Leverage technology to enhance organization and communication. Platforms like WildApricot.com, Facebook groups, and event management tools can streamline operations and improve member engagement.

Tell Everyone About Your New Group

Spread the word about your group, even to those who might not be perfect fits. Sharing your initiative with your network will help generate interest and attract potential members.

Survey Attendees to Perfect Your Group

After each meeting, distribute surveys to gather feedback. Understanding attendee preferences will help you tailor future events and attract a wider audience.

Be Consistent

Consistency is key to growth. Even if initial attendance is low, resist the urge to cancel meetings. Commit to a regular schedule—at least a year of monthly gatherings—before reassessing.

Set Up for Growth

Design your group for sustainability by establishing a structure that allows for growth. Appoint officers or a director to take over leadership responsibilities, enabling you to step back as the group evolves.

Starting a local networking group can significantly enhance your reputation and visibility. This initiative offers numerous opportunities for growth, both personally and professionally.